A builder's site built around a face
Neil had a great reputation around Torquay but a website that could have belonged to anyone. The rebuild puts him front and centre: his face on the homepage, his reviews doing the talking, and a "send it to Neil" form on every page instead of a buried contact form.
Underneath, there's a page for every service and every area he covers, so someone searching for a kitchen extension in Torquay lands on a page about exactly that. It's a static build, so it loads instantly and there's nothing to maintain or hack.
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